Im trying to associate the Klondike Bar with evil things, like murder, so that people wont buy them. Perhaps if a rival frozen snack company made a subvertisment, then it would be like this.
My subvertisment is a direct swing at Klondike bars. By accosting the with a murderous penguin I hope to deter people from eating these delicious snacks. The image of a penguin standing on top of a bloody dead man is shocking and ironic, as a penguin is a cold weather creature and Klondike bars are shown to have a place in cold climates. I used the same slogan that the official Klondike bar uses, but there in lies the irony as I am suggesting that people will do bad things to get one. My intended audience is the people who eat klondike bars, probably young impressionable children and young adults. As for the AIDA affect, I am sure it grabs your attention, and it likely will keep your interest long enughf for you to read the slogan, I doubt it will instill a desire to eat a Klondike bar, and as for action you will likely do nothing. I have tried to create a bad image of Klondike bars, and I hope that people will not eat them or risk being associated with murderous penguins.
Analysis
ReplyDeleteMy subvertisment is a direct swing at Klondike bars. By accosting the with a murderous penguin I hope to deter people from eating these delicious snacks. The image of a penguin standing on top of a bloody dead man is shocking and ironic, as a penguin is a cold weather creature and Klondike bars are shown to have a place in cold climates. I used the same slogan that the official Klondike bar uses, but there in lies the irony as I am suggesting that people will do bad things to get one. My intended audience is the people who eat klondike bars, probably young impressionable children and young adults. As for the AIDA affect, I am sure it grabs your attention, and it likely will keep your interest long enughf for you to read the slogan, I doubt it will instill a desire to eat a Klondike bar, and as for action you will likely do nothing. I have tried to create a bad image of Klondike bars, and I hope that people will not eat them or risk being associated with murderous penguins.