Thursday, November 18, 2010
#1 - Dirty Mouth? Clean it Up With Orbitz.
Audience: The audience Orbitz Ad is mainly directed to is everyone. Everyone can enjoy gum.
Attention: The ad grabs attention using funny words instead of swear words. No this dd isn't shocking, not really informative, and not really persuasive.
Interest: The need that this ad evokes is the need to clean up your mouth.
Desire: The desire that this ad evokes is the desire to try this gum.
Action: The action this ad tells you to do is clean up your mouth with Orbitz gum. This ad was effective.
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ReplyDeleteThe part of the ad that was the attention grabber,this ad is a little ridiculous, more than any thing else.
ReplyDelete*Also, they are trying to impose a desire to try Orbit gum, though there isn't "the desire to try need gum." That does not make sense.