Wednesday, November 24, 2010

Aaron's Air Jordan Ad

4 comments:

  1. Thats sick. Go work for nike, sell that ad, be rich, retire, do it now.

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  2. Advertisement Analysis:
    The images of the shoes and the Jordan logo promote my product by the

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  3. Advertisement Analysis:
    1) The images of the shoes and the Jordan logo promote my product by having them in the epic shot of a full moon
    2) My presence in the ad help promote my product because the way i present the shoes with the slogan i came up with makes it very appealing to basketball fans
    3) My slogan "Aim for the stars, shoot for the moon and blast off with the new Air Jordans" just kinda means something like dream big and fallow your dreams and the Air Jordans will make everything easier

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  4. 4) Compared to the mountain, the shoes are a lot bigger than real life. In this ad the shoe is to scale of a mountain and also bigger than the moon. Obviously in real life the shoes are just going to be the size as somebody's feet but by making the the shoes as big as a mountain in the ad, it makes the shoes more noticeable
    5) My intended audience is basketball fans and players of all ages. My ad attracts their attention because of the catchy slogan and the overall appearance of the ad.
    6) I think i used the AIDA effect fairly well. I attract their attention with the images and slogans, I get their interest with the lay out of the advertisement, and I get them to act by saying "Blast off with the new Air Jordans"
    7) The basic needs I've tried to create in my audience is The need to Achieve, The need to Dominate, and The need for Attention

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