http://www.youtube.com/watch?v=owGykVbfgUE
To me this add is directed to an audience that hasnt used old spice before and it grabs peoples attention because its funny and he uses direcet terms like 'sadly he isnt me', and that makes people want to try the product and the action that the guy uses makes people to try the product, also in the add the guy is very masculin and this makes women atrackted to the add and they buy it for there men so they could smell like the guy in the add.
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