http://www.youtube.com/watch?v=l7NgLArJidY&feature=player_embedded
Attention: This ad grabs the attention of almost any lover of the Call of Duty series. In order to understand this ad you must be an active online player of Call of Duty to understand the commercial.
Interest: This commercial is very interesting to all players of Call of Duty. They use sense of humor to reach out to their viewers.The man describing the different kinds of perks that are available, just brings lots of interest to players who are interested in COD.
Desire: The desire this commercial brings to the viewers is the desire to buy the new Modern Warfare 2. Just hearing how the man is wording everything makes me want to go play it right now.
Action: The way this commercial reaches out to you is due to inappropriate way the man speaks about the ways you can play. If i didn't already own Modern Warfare 2 it would instantly make me want to go buy it.
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