Greetings Twelves,
So far, there have been a few good blog posts regarding the various copy ads and commercials you have researched and analysed. Just a few observations:
Tell it like it is...
1) When discussing the AIDA effect of an ad, keep in mind that the very best advertisments successfully employ 2 or sometimes 3 of these aspects (Attention/Interest/Desire/Action). Remember, YOU are the one analysing the ad; therefore, your opinion is all that matters. If the ad simply does not create a need for you the consumer--or any consumer for that matter--it must mean that the ad relies heavily on "shock" and "awe" (the Attention and the Desire). Don't give the advertiser more credit than they deserve. Below is a good summary of what the AIDA effect is:
http://www.leftclick.com/blog/does-your-website-have-the-aida-effect
Gimme more...
2) Only a handful of you have written posts that show great insight. This is a nice way of saying that too many of you are not writing in full sentences, are simply making surface level comments, are not looking at different aspects of the ad. The questions I have regarding the AIDA effect are guidelines. Try to be more critical of your ad or commercial and pose other questions.
It's a fishbowl so you might as well debate...
3) Part of your blogging mark is your ability to critique your classmates' posts. If you disagree with specific parts of a classmate's post, then say so in a constructive manner. Raise questions and try to find answers collectively.
Happy Blogging,
-mr.h
No comments:
Post a Comment