1) My assessment of VALS Survey is that they are dependent on not enough variables. They should ask a wider variety of questions. I agree with parts of Striver and Experiencer. I would say that I am motivated by achievement, but I don't think that I lack the skills and focus that prevent me from moving ahead. When it comes to experiencer, I do spent a fair amount of my time participating in sports and outdoor recreation, though I would not say that I am very enthusiastic about my self-expression.
2) VALS says that avid consumer and spend a high portion of my income on fashion, entertainment and socializing; looking good and having "cool" stuff. Where as strivers are active consumers because it is a social activity where they are able to demonstrate their ability to buy. This applies to my age demographic because, teenagers are both social and consistently looking for a new source of entertainment.
3) Experiencer: Need for affiliation- Social statistics say that most teenagers don't like to do thing by them selves. When buy "cool" stuff they have their need for attention has been fulfilled.
Need for prominence- by having all the cool stuff they see themselves as being admired and respected.
Striver: Need for guidance- Strivers have the inner childhood need that follows them, where they have to have protection and guidance from the world.
Need to achieve- they have a drive to attempt to accomplish things in life, while meeting the needs of others.
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