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This advertisement is used to promote Tommy Hilfiger's Holiday 2010 Little Black Dress collection. This shows the girl having fun and being silly wearing one of the new LBDs, showing off the dresses versatility and style. It is also showing that the line will be wonderful for this holiday season. The slogan "Little Black Dress for any Occasion;" does not have any hidden meaning behind it. This new line of little black dresses is perfect for every and any occasion. The product is the dress, it is in the main portion of the image and because there is also a man in the image with the women it draws in the attention of every one, making it the focus point for the ad. They intended audience of the ad is young adults, the people that would be wearing Tommy Hilfiger's Holiday 2010 collection. It shows people their age having fun in the clothes that they could be wearing. It uses the AIDA effect fairly well. There is Attention with the colors and the semi strange picture, the bear in the back ground. Interest: it makes you stop to see what is really going on, and shows that it could be fun to wear these clothes. Desire: The consumers see that they could have happiness and full enjoyment when wearing these clothes. Action: It saying that they are perfect then to wear and with the "Santa Approved" stamp in the corner, it could also make the perfect Christmas gift. This ad appeals to the need for attention, the need to satisfy curiosity and the need to escape.

This ad is not used to promote a product, it is used to make fun of the company making the product. It shows the children in the sweatshop working around the clock to create the lovely dresses that all the more privileged people in to world shall be wearing this holiday season. This slogan "Labour Before Death on any Occasion;" is a play-on-words of "Little Black Dress for any Occasion." Saying that "LDB" one of the newest words added to the Oxford English Dictionary, can have multiple meanings. One representation of beautiful evening attire and the other meaning, working to death at a young age. The product I am depicting is the Tommy Hilfiger fashion line. I have made the product smaller, and I made that the child labour more evident. The intended audience is consumers who will be purchasing Tommy Hilfiger clothing. It attracts their attention because, the clothes that that are used to wearing and giving as gifts to their friends and family are being made on a manikin in a dimly lite sweatshop some where in Asia by ten year old children that have to hope of a better Christmas. The color and graphics are there to depict a picture that makes people stop and actually look into what they are sporting this holiday season. Interest is created when they realize that they may be happy, but to satisfy their happiness there are people out there that will probably never experience happiness. Their is a desire to change what your doing and re-think your choice in clothing. The action involved in this advertisement is inverted and open to interpretation. You can chose to continue to give and buy Tommy Hilfiger or you can recognise that supporting sweatshops and child labour is wrong and change what clothing you purchase. This ad has the reverse of the need for prominence. Where the viewer feels the need to be respected and put on a pedestal and they are looking into the eyes of a person that will never feel that.