"Making walls the most valuable things at home"SOLID
Attention: this grabs your attention through the use of religious figures being made less important (paint over Jesus)
Interest: Does not make you need paint, or a need for anything.
Desire: Makes you desire a wall paint that will make your walls so beautiful that Jesus does not compare.
Action: The action they hope to inspire from this ad is that someone will look at their plain white wall with Jesus hanging on it and wish for more color and fun.
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