Analysing Ads and Commercials

Audience: This advertisement is designed for people of all ages.

Attention: This ad catches your attention because the bench is disguised as an open KitKat bar. The ad is interesting because it is creative in the sense that it made a boring park bench fun and appealing.

Interest: The interest is that the ad sparks a need for hunger and a craving for chocolate.

Desire: The mouth watering park bench was designed to create the desire of hunger and the craving for a KitKat bar. When the consumer makes their long walk past the bench without looking away because their desire for a delicious KitKat bar has become overbearing the ad has succeeded.

Action: This bench is more than likely in close vicinity to stores that sell KitKat bars which make it easy enough to go and buy one after seeing the appealing advertisement.

Audience: The audience that this advertisement attracts is young children.

Attention: It grabs your attention because of the grand scale of the ad. It is not every day that one sees a two story high LEGO block. The ad is different from other unimaginative billboard advertisements because it is creative thanks to the crane lifting the larger than life LEGO block.

Interest: It creates the need to play and a sense of adventure.

Desire: This ad instills the desire to build and play. For adults it may make them reminisce about their childhood and for children it may just look, "really cool!"

Action: This ad does not directly tell you to do anything but the creativeness of the advertisement sticks with you throughout the day, so therefore it is effective in the sense that you will not forget it in the time of need. An example of a time of need is when you have a child's birthday in the near future.