http://www.youtube.com/watch?v=rCUrGSravfc
Audiance: the commercial is directed at internet and televison users
A ttention: this ad grabbed my attention by the song and the coulour and the little lion playing around on the screen
I ntrest: this commercial envokes the need for the optik television and internet
D esire: It makes you want the television or internet
A ction: it tells you to go to telus and sign up for the television and internet
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