Audience: beer drinkers/sports fansAttention: this ad grabs your attention because the larger then life beer bottles are playing soccer. It completes ever sports fans dream.
Interests: The biggest/greatest beer in the sport.
Desire: Top fans drink Heineken.
Action: Makes you want to have a beer and watch sports.
Audience: Drinkers
Attention: This ad grabs your attention cause of the cat being used as a dish cloth.
Interest: It keeps your interest because you want to know why he is doing hi dishes with a cat.
Desire: It makes you want to buy the product so that when your hungover and have chores to do your pet doesn't end up a dish rag.
Action: Take a couple pills and feel fine.
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