Attention: This add grabs the audience's attention by using odd shadows to get their minds working. This add uses an illusion to make you use your imagination and feel like a child again.
Intrest: This add uses the childhood joy of making extrodinary things out of ordinary toys to draw people in. (who has not enjoyed the creativity of Lego?)
Desire: It makes you desire to grab a peice of your childhood.
Action: Buy some awesome Lego
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