Audience: The ad is aimed towards men buying the body wash for themselves, or women buying it for their man
Attention: The Ad uses Humor to capture the audience's attention, it's not entirely informative but it is persasive in a humorous way.
Interest: The Ad evokes a need to impress by having the narrator bluntly claim to be better then the man in the audience and by using their bodywash you could smell like the man your wife/girlfriend/significant other is so raptly interested in.
Desire: The Desire to stop smelling like a lady (for men) and for their man to smell like the man on the commercial (women)
Action: It wants you to buy old spice and stop smelling like a lady, fairly effective through its usage of humor, in fact imma go buy some old spice after school.
Audience: Targeted at men for the most part
Attention: The Ad grabs your attention by using Betty White in a clever cameo. As well as bluntly stating, your not you when your hungry.
Interest: The Ad appeals to the need to eat.
Desire: This ad also plays on the want to improve, once the "Betty White" eats a snickers bar he returns to his old self and starts playing well again.
Action: The Commercial tells you to eat snickers, and because i'm hungry i'm sort of wanting to go eat some right about now.
Good commercials Taylor, Betty White is always a good choice!
ReplyDeleteI was going to do the Old Spice commercial before I saw you had done it so good choice. This is a very funny commercial and i'm glad someone put it up
ReplyDeleteFor the Betty White Snickers one, by picking Bettty White who is a little old lady its saying you will be more manly if you eat a snickers and shes a well like actress so it draws attention to the commercial.
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