Taylor's VALS Survey

For my VALS survey I got the results Experiencer/Innovator. I agree with most of the statements made in both of these results. Experiencer makes the most sense because I'm all about the next thrill or the next new thing, particularily with my activities, I love to try new things like rock climbing, sailing, canoeing, and stuff like that. I'm also into "cool" stuff, particularily Ipods and other gadgets. The Innovator result I'm not as sure about but I still agree with parts of it. I do agree that I have high self-esteem, I'm moderately successful, but I'm far from sophisticated.

The Experiencer says a lot about my age, personality, and my consumer tendancies because I am all about new things and am obviously young and enthusiastic.

Based on the VALS results I believe the ads most targeted towards myself would be: The Need to Escape, The Need for Autonomy, Need to Satisfy Curiosity, and Psychological Needs, because they best fit the Experiencer/Innovator Category.