Audience:most of the people that this commercial is directed towards are males.
Attention: This commercial grabs your attention because there is a sasquatch chasing a rabbit on a golf course.
Intrest: this ad evokes people to feed there wild side.
Desire: most men desire to go golfing and drink beer while beef jerky, and hopefully see a sasquatch haha.
Action: this ad is pretty much trying to say is that if you eat some jack links beef jerky you will probably have an encounter with a sasquatch.
nice funny
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