http://www.youtube.com/watch?v=0pK5HmuCMBM
Audience: This commercial targets male and female beer drinkers, people aged 18 and up.
Attention: A-list celebrity Endorsement ( Billy Dee Williams ) well known from his character "Lando" in the smash hit trilogy "Star Wars", his slogan is "It works everytime" meaning that regardless of the situation, drinking this beverage will create a good time.
Interest: The best beer in the world, celebrities drink it.
Desire: You must have this product to have a good time.
Action: Keep plenty around for when your friends show up, can't have a better time without it.
Wendy's Crispy Chicken Nuggs
http://www.youtube.com/watch?v=vn2cBbjzqLQ
Audience: The audience is anyone who loves fast food, especially chicken nuggets.
Attention: A spin on a popular song by "Kool and the Gang", to incorporate the new chicken nuggets. Performed by the real members of the band. A big celebration.
Interest: Great food, fun for the whole family.
Desire: The need for chicken nuggets, to party and have a good time.
Action: Tells you to bring your whole family down to enjoy the tasty new product.
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ReplyDeleteLando!!!! Still... never was a beer fan, regardless of whether I need to drink Colt 45 to have a good time or not.
ReplyDeleteI wanna eat some chicken nuggets.... cuz Kool and the gang told me to.