Charlize Theron: Dion J'Adore Perfume Commercial
http://www.youtube.com/watch?v=Ix-DAUMiyzo
The viewers that this commercial targets the age group of older women in there 30's and 40's.
Attention: The Dion J'Adore perfume ad grabs the attention in shocking manor. Throughout the commercial the only thing that grabs the viewers attention is by Charlize removing all attire from her body, becoming nude by the end of the commercial.
Interest: The makers of the commercial evoke the need to "feel what's real," by purchasing the perfume you invest in what is true to yourself.
Desire: Gives the viewers the thought that if you wear the brand of perfume you will feel as exotic as Charlize or as sexy as she was in the commercial.
Action: With this commercial it doesn't REALLY tell you exactly what you need. It's more like "reading between the lines" and or studying the commercial. Making it confusing to understand, and leading a viewer.
Birth Control Ad
http://www.youtube.com/watch?v=yuCoizxQLhs&feature=related
Targeted towards teens.
Attention: Grabs the attention by showing the child have a massive freak out in the middle of the grocery store, bringing the viewers to think about how they would react to the situation or give a second thought about having children..
Interest: Evokes the need to think about "abstinence" and or put more thought into being smart about birth control.
Desire: Tries to give the viewers a more knowledgeable understanding that having a child is forever, and at the young age they may be it's better to be safe than sorry.
Action: Ad is there to present the message that birth control, condoms, and or abstinence is the smarter way.
I agree with the desire you say this commercial incites; it makes women want to be like the woman in the commercial. There is also the fact that she undermined things like diamonds, which are reputed to be a woman's best friend, the limousine and gold. It makes the perfume stand above these commonly acclaimed marks of prestige.
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