Assignment Analysis

Nike Advertisement- Borat on the Beach
The images work to promote the products of Nike because it creates an epic scene that one could only imagine was filmed in slow motion to give it the exaggerated look. "Write the Future", is a direct quote from Nike advertisements and it infers that individuals who wear Nike have the ability and power to control their surroundings to create a better future. I depict the product of Nike by making it seem that if you wear it you will gain power, a leadership role, and you will be viewed as a hero. Figuratively speaking I have made the product larger because not only did I tag the swim suits with the signature Nike check mark but i also tagged Borat's socks and the lifesaving devices. The intended audience is men hence the scantily clad women surrounding a power male, that one day could be the male consumer if he purchases Nike products. I believe that I have used the AIDA effect well because the scene itself is very attention grabbing because of the uniqueness of it. The scene creates the need and desire for power and acceptence. The action aspect depends entirely on how much desire this advertisement sparked which will vary from person to person. Two of the fifteen basic advertising appeals that my advertisement uses are the need to dominate and the need to achieve.

Nike Subvertisement- In Stitches
The image immediately pulls at your heartstrings for the poor children who are forced to work in unconstitutional sweatshops for almost no money a day for a multi-billion dollar company. The bowl the children are holding is symbolic for them reaching out for your help. The obvious stitched on Nike logo symbolizes them being silenced by the conglomerate company of Nike. The slogan, "Just Ignore It", is a play off of the real Nike slogan, "Just Do It", which is written in the same font for a reason. I depicted the product by making it seem evil and I belittled it. The intended audience is really just everyone because the reason for the creation of this advertisement is to get the message out about the harsh reality of sweatshops. It is attention grabbing because of the sad image that it leaves the viewer with. I believe I have used the AIDA effect well because the scene automatically grabs your attention and pulls at your heartstrings which leaves an existing presence in the viewers minds. It distills a need and a desire to help the children and make a difference in their lives. The action of this subvertisement is fairly low because even though it will make the viewer think, it will more than likely not change the consumers spending habits or create a real difference in their live. Two of the fifteen basic advertising appeals that my subvertisement uses are the need to nurture and the need to feel safe.