In my opinion i would say that the Internet is very time consuming and addicting because it has alot of information and that it can hold someones attention for a period of time. Their is only one downside to the Internet that i could see and that is it can hold alot of false information.
In 10 years i see the average person ordering grocery's and clothes that someone delivers door to door. in 20 years i see the Internet built into your sun glasses and you can see your friends face book status without pulling up a laptop or other portable device.
Monday, November 29, 2010
Katies Subvertisement- Subway
I actually could not find anything really bad about Subway. It either does not have dirty secrets or it hides them well. So I decided to go with this. I made the Subway monkey fat. Its supposed to look like he's sitting on a pile of subway sandwiches. Everything considered Subway is actually pretty good for you compared to other restaurants but the thing with subway is you can make it unhealthy. You choose what you eat so you can either make it healthy or unhealthy for you.
Friday, November 26, 2010
Advertisement and Subvertisement
This advertisement is used to promote Tommy Hilfiger's Holiday 2010 Little Black Dress collection. This shows the girl having fun and being silly wearing one of the new LBDs, showing off the dresses versatility and style. It is also showing that the line will be wonderful for this holiday season. The slogan "Little Black Dress for any Occasion;" does not have any hidden meaning behind it. This new line of little black dresses is perfect for every and any occasion. The product is the dress, it is in the main portion of the image and because there is also a man in the image with the women it draws in the attention of every one, making it the focus point for the ad. They intended audience of the ad is young adults, the people that would be wearing Tommy Hilfiger's Holiday 2010 collection. It shows people their age having fun in the clothes that they could be wearing. It uses the AIDA effect fairly well. There is Attention with the colors and the semi strange picture, the bear in the back ground. Interest: it makes you stop to see what is really going on, and shows that it could be fun to wear these clothes. Desire: The consumers see that they could have happiness and full enjoyment when wearing these clothes. Action: It saying that they are perfect then to wear and with the "Santa Approved" stamp in the corner, it could also make the perfect Christmas gift. This ad appeals to the need for attention, the need to satisfy curiosity and the need to escape.
This ad is not used to promote a product, it is used to make fun of the company making the product. It shows the children in the sweatshop working around the clock to create the lovely dresses that all the more privileged people in to world shall be wearing this holiday season. This slogan "Labour Before Death on any Occasion;" is a play-on-words of "Little Black Dress for any Occasion." Saying that "LDB" one of the newest words added to the Oxford English Dictionary, can have multiple meanings. One representation of beautiful evening attire and the other meaning, working to death at a young age. The product I am depicting is the Tommy Hilfiger fashion line. I have made the product smaller, and I made that the child labour more evident. The intended audience is consumers who will be purchasing Tommy Hilfiger clothing. It attracts their attention because, the clothes that that are used to wearing and giving as gifts to their friends and family are being made on a manikin in a dimly lite sweatshop some where in Asia by ten year old children that have to hope of a better Christmas. The color and graphics are there to depict a picture that makes people stop and actually look into what they are sporting this holiday season. Interest is created when they realize that they may be happy, but to satisfy their happiness there are people out there that will probably never experience happiness. Their is a desire to change what your doing and re-think your choice in clothing. The action involved in this advertisement is inverted and open to interpretation. You can chose to continue to give and buy Tommy Hilfiger or you can recognise that supporting sweatshops and child labour is wrong and change what clothing you purchase. This ad has the reverse of the need for prominence. Where the viewer feels the need to be respected and put on a pedestal and they are looking into the eyes of a person that will never feel that.
Thursday, November 25, 2010
Casey's AIDA #2
"Making walls the most valuable things at home"SOLID
Attention: this grabs your attention through the use of religious figures being made less important (paint over Jesus)
Interest: Does not make you need paint, or a need for anything.
Desire: Makes you desire a wall paint that will make your walls so beautiful that Jesus does not compare.
Action: The action they hope to inspire from this ad is that someone will look at their plain white wall with Jesus hanging on it and wish for more color and fun.
McDonalds Ad and sub ad
1. The image of Clara Hughes works to promote McDonalds because she is an Olympic winner. I have used a celebrity to endorse my product.3. My slogan, McDonalds. For Winners, gives the message that if you want to be a winner you should eat McDonalds much like Clara, an Olympic winner.
4. In my opinion, I have made the product bigger. Instead of knowing average everyday people eat McDonalds, I'm implying that winners do too.
5. The intended audience of this ad is the athletic population. It attracts their attention by using celebrity endorsement and success.
6. I feel that the AIDA effect is used well in this ad. It grabs your attention and interest by using a celebrity endorser, it evokes the desire to win and it tells you to take action by eating McDonalds.
7. This ad sparks the need to achieve.
1. This image actually does not promote the product. It demotes it by showing consumers what eating McDonalds can do to you.
3. My slogan, McDonalds. For Winners, gives the message that if you want to be a winner you should eat McDonalds. However, in this case, you do not want to be the winner.
4. Through this ad I have made the product smaller by showing the consequences of eating McDonalds all the time. In a sense, the sizes of the two sumo wrestlers represent the food chains of the world. No matter what you do, McDonalds will always be a dominant fast food chain over the other restaurants.
5. My intended audience are those who consume McDonalds on a daily basis. It attracts their attention by showing the harsh reality.
6. I feel that the AIDA effect is used well in this ad. It grabs your attention and interest by exaggerating the truth, it evokes the desire change and it tells you to take action by taking an interest in your health and minimize the amount of McDonalds consumed.
7. The appeal used in this ad is the need for guidance.
Blog #1 casey
Attention: This add grabs the audience's attention by using odd shadows to get their minds working. This add uses an illusion to make you use your imagination and feel like a child again.
Intrest: This add uses the childhood joy of making extrodinary things out of ordinary toys to draw people in. (who has not enjoyed the creativity of Lego?)
Desire: It makes you desire to grab a peice of your childhood.
Action: Buy some awesome Lego
Would you kill for a Klondike Bar Subvertisment
Im trying to associate the Klondike Bar with evil things, like murder, so that people wont buy them. Perhaps if a rival frozen snack company made a subvertisment, then it would be like this.
Ad and Sub-ad
AIDA Affect:Audience: People interested in buying GAP clothing, especially men. The image works in reaching out to men because it shows
Attention: This ad grabs the viewers attention because of the well-known men in black actors and the eight women in bikinis behind them. Also two men dressed in black suits standing in front of a bunch of bikini models is hilarious.
Interest: Two men standing on a beach dressed in suits and holding large guns is a bit out of the ordinary which keeps a viewer's interest.
Desire: This ad leaves you with the desire to invest in the new line of GAP "Black Magic" clothing.
Action: This ad induces the urge to buy "Black Magic" clothing to fit in and feel the invincibility of "doing anything with a bit of magic."
The slogan "you can do anything with a bit of magic" suggests that if you wear any of the GAP Black Magic clothing suggests that you can do anything in stylish black clothing. Because of the ladies in the back it promotes GAP clothing to men who would probably not consider shopping at GAP.
AIDA Affect:Audience: Supporters of GAP, GAP shoppers, Global activists
Attention: This ad grabs your attention via the contrast in colors between the two pictures, and the gathering of children with their fists raised.
Interest: The ad captures and keeps your interest with the smudged out words in the black and white picture, which raises mystery.
Desire: The ad might raise the desire to take action against child labour, however, the ad is meant as an object of awareness. Perhaps if GAP wearers were more conscious of what they were supporting they would stop investing in such a horrible cause.
Action: The ad is a choice ad. It gives you the choice to stop promoting child labour and do something about the crimes enforced upon children in third-world countries, Or the choice to walk away.
The ad is affective because it shows the "Black Magic" that GAP shows us in the picture with the smudged out words and in contrast it shows the real truth, "the truth of color". The images I chose are shocking at first, its obvious that the children are protesting but in the first image it is unclear what the issue is. The second image enlightens the reader which is effective in revealing the truth of child labour.
Katie's Ad-Subway
This is my ad for subway. The images work because it take two well loved things; Subway and Teenage Mutant Ninja Turtles. People who love TMNT will stop to check it out and the people that love subway will stop to check it out. My slogan is: It's so good I'm not eating pizza!
Since the Ninja Turtles are always seen eating pizza by saying this it means that Subway is really really good. I made the sandwich picture smaller to fit into his hand so it looks like he's holding it. I made it the actual size of a Subway Sandwich.
The audience I am aiming for is mostly younger kids and teens but this may work on adults too. Younger kids are more likely to be interested in the Ninja Turtle eating subway then say older adults.
I think I have done a good job on getting peoples attention with my ad. I think this ad could get people to buy subway. If I saw this I would want to go out and buy Subway. Cowabunga!!!
Assignment Analysis
Nike Advertisement- Borat on the Beach
The images work to promote the products of Nike because it creates an epic scene that one could only imagine was filmed in slow motion to give it the exaggerated look. "Write the Future", is a direct quote from Nike advertisements and it infers that individuals who wear Nike have the ability and power to control their surroundings to create a better future. I depict the product of Nike by making it seem that if you wear it you will gain power, a leadership role, and you will be viewed as a hero. Figuratively speaking I have made the product larger because not only did I tag the swim suits with the signature Nike check mark but i also tagged Borat's socks and the lifesaving devices. The intended audience is men hence the scantily clad women surrounding a power male, that one day could be the male consumer if he purchases Nike products. I believe that I have used the AIDA effect well because the scene itself is very attention grabbing because of the uniqueness of it. The scene creates the need and desire for power and acceptence. The action aspect depends entirely on how much desire this advertisement sparked which will vary from person to person. Two of the fifteen basic advertising appeals that my advertisement uses are the need to dominate and the need to achieve.
Nike Subvertisement- In Stitches
The image immediately pulls at your heartstrings for the poor children who are forced to work in unconstitutional sweatshops for almost no money a day for a multi-billion dollar company. The bowl the children are holding is symbolic for them reaching out for your help. The obvious stitched on Nike logo symbolizes them being silenced by the conglomerate company of Nike. The slogan, "Just Ignore It", is a play off of the real Nike slogan, "Just Do It", which is written in the same font for a reason. I depicted the product by making it seem evil and I belittled it. The intended audience is really just everyone because the reason for the creation of this advertisement is to get the message out about the harsh reality of sweatshops. It is attention grabbing because of the sad image that it leaves the viewer with. I believe I have used the AIDA effect well because the scene automatically grabs your attention and pulls at your heartstrings which leaves an existing presence in the viewers minds. It distills a need and a desire to help the children and make a difference in their lives. The action of this subvertisement is fairly low because even though it will make the viewer think, it will more than likely not change the consumers spending habits or create a real difference in their live. Two of the fifteen basic advertising appeals that my subvertisement uses are the need to nurture and the need to feel safe.
The images work to promote the products of Nike because it creates an epic scene that one could only imagine was filmed in slow motion to give it the exaggerated look. "Write the Future", is a direct quote from Nike advertisements and it infers that individuals who wear Nike have the ability and power to control their surroundings to create a better future. I depict the product of Nike by making it seem that if you wear it you will gain power, a leadership role, and you will be viewed as a hero. Figuratively speaking I have made the product larger because not only did I tag the swim suits with the signature Nike check mark but i also tagged Borat's socks and the lifesaving devices. The intended audience is men hence the scantily clad women surrounding a power male, that one day could be the male consumer if he purchases Nike products. I believe that I have used the AIDA effect well because the scene itself is very attention grabbing because of the uniqueness of it. The scene creates the need and desire for power and acceptence. The action aspect depends entirely on how much desire this advertisement sparked which will vary from person to person. Two of the fifteen basic advertising appeals that my advertisement uses are the need to dominate and the need to achieve.
Nike Subvertisement- In Stitches
The image immediately pulls at your heartstrings for the poor children who are forced to work in unconstitutional sweatshops for almost no money a day for a multi-billion dollar company. The bowl the children are holding is symbolic for them reaching out for your help. The obvious stitched on Nike logo symbolizes them being silenced by the conglomerate company of Nike. The slogan, "Just Ignore It", is a play off of the real Nike slogan, "Just Do It", which is written in the same font for a reason. I depicted the product by making it seem evil and I belittled it. The intended audience is really just everyone because the reason for the creation of this advertisement is to get the message out about the harsh reality of sweatshops. It is attention grabbing because of the sad image that it leaves the viewer with. I believe I have used the AIDA effect well because the scene automatically grabs your attention and pulls at your heartstrings which leaves an existing presence in the viewers minds. It distills a need and a desire to help the children and make a difference in their lives. The action of this subvertisement is fairly low because even though it will make the viewer think, it will more than likely not change the consumers spending habits or create a real difference in their live. Two of the fifteen basic advertising appeals that my subvertisement uses are the need to nurture and the need to feel safe.
Wednesday, November 24, 2010
Ad and Subvertisements
Heres my advertisement showing the nintendo Wii and the various characters associated with it, all saying that "Wii Would like to Play".Audience: Gamers
Attention: Grabs your attention by showing the vast universe of characters on the wii
Interest: Interest in the variety of games on the Wii
Desire: To have some fun
Action: Buy the Wii and some games!
Subvertisement
This is my subvertisement on Nintendo and it's old N64 slogan "Get N or Get out" and their marketing of the Wii fit as a way to stay fit after years of making games that kids loved to sit on their arses and play.Audience: People who wanna buy the Wii Fit to get fit
Attention: The humor involving the little fat kid's love of pork and his Wii.
Interest: The Slogan get fit or get out is kind of blunt.
Desire: To know more about the nintendo wii
Action: Think twice about the fitness value of Wii Games.
Sam's Subverstisment
This spoof ad, mocks the first image I created. I chose this way to mock my ad because it's a funny way to say snowboarding isn't all it's cracked up to be. Also my slogan for this one is "Because we don't really have wings" playing on the fallen angel theme of the other one. I think I did a better job on this one because it looks more put together.
T-RAYS 2nd post
http://www.youtube.com/watch?v=uO-J5ImDEi8&feature=related
Attention: This ad grabs the attention of many Halo fans. Although i was attracted to the Mountain Dew at the end of the commercial. It also grabs the attention of people who love to have a tasty refreshment.
Interest: This grabs the interest of anyone who loves to play video games and drink Mountain Dew. This commercial shows that mountain dew helps you keep your cool which is very interesting.
Desire: The desire this commercial brings for viewers is to drink Mountain Dew because it'll make you a better gamer. Being a better gamer is what everyone wants.
Action: Drinking Mountain Dew will no longer make you a noob. Going out getting Mountain Dew and gaming out are the best combination you can have for wasting noobs.
Attention: This ad grabs the attention of many Halo fans. Although i was attracted to the Mountain Dew at the end of the commercial. It also grabs the attention of people who love to have a tasty refreshment.
Interest: This grabs the interest of anyone who loves to play video games and drink Mountain Dew. This commercial shows that mountain dew helps you keep your cool which is very interesting.
Desire: The desire this commercial brings for viewers is to drink Mountain Dew because it'll make you a better gamer. Being a better gamer is what everyone wants.
Action: Drinking Mountain Dew will no longer make you a noob. Going out getting Mountain Dew and gaming out are the best combination you can have for wasting noobs.
Deans sub add
These images work to promote gamers that play to much by taking achievements to warn the gamer to get out of the house. My slogan means that gamers ignore everything around them but stuff that relates to video games. In this add i am depicting the product by telling people that gamers play to many video games. On a scale of 1-10 I believe that i have used the AIDA affect on a 9. My audience is going to look at my add and start to realize that maybe their is more out there than just video games.
Post #1
Audience: beer drinkers/sports fansAttention: this ad grabs your attention because the larger then life beer bottles are playing soccer. It completes ever sports fans dream.
Interests: The biggest/greatest beer in the sport.
Desire: Top fans drink Heineken.
Action: Makes you want to have a beer and watch sports.
Audience: Drinkers
Attention: This ad grabs your attention cause of the cat being used as a dish cloth.
Interest: It keeps your interest because you want to know why he is doing hi dishes with a cat.
Desire: It makes you want to buy the product so that when your hungover and have chores to do your pet doesn't end up a dish rag.
Action: Take a couple pills and feel fine.
VALS Survey
The Strategic Business Insights online VAL Survey has deemed me as an experiencer / striver. The aspects of an experiencer that I agree with is that I seek variety and excitement, savoring the new, the offbeat, and the risky. Also I find an outlet in exercise, sports, outdoor recreation, and social activities. The part that I do not agree with is when the website states, "Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff." I am not an "avid" spender, I am an avid saver. To me this statement projects the image of a self-centered person and in my opinion, I am a level headed individual who is saving money for a rainy day and not drawn in by the fake world of advertisements. The only statement that I agree with about the striver is that they are motivated by achievement, other than that I believe that the striver personality does not suit me. "Strivers are concerned about the opinions and approval of others. Money defines success for strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead." This does not describe me at all!
The VAL survey suggests that my type of personality spends money as soon as they receive it on the latest gadgets and fashions. "Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy." Their impulsive attitudes lead to impulse purchases. The survey suggests that my personality type is obsessed with the latest fashions and technologies and will readily go out and buy the "new" Iphone 4G after only a meer two weeks after purchasing the Iphone 3G. My age demographic would consist most of strivers and experiencers because of their large disposable incomes based on living in the "rich" North and being obsessed with having the latest fashions and technologies. It is unusual to find a high school student in the North who doesn't have a part-time job and seeks acceptance among their peers. Two of the fifteen basic advertising appeals that would suit my personality types are the need for prominence and the need for attention. The reason I chose these two appeals is the fact that strivers and experiencers are impulsive attention seekers that are searching for compliments from their peers about either their wardrobe or their belongings. The need for prominence and attention go hand in hand because the attention seekers desire to be admired and respected for their high and prestigious social status. This is a great description of the average teenager in today's society.
Deans add
In this add the images promote my product because its stylish and very innovative. My slogan is You can even play on the top of mount. Everest and this promotes my product because gamers can play and travel anywhere at anytime. I depicted my product by having the controller and the dashboard on the TV screen in my add. my add is directed to gamers that want to play outside there house and it attracts their attention by the portability of the item. On a scale of 1-10 i would give myself a 8 because not all people would like to play xbox on a camping trip or away from home. The basic idea is to promote gamers that they can now game anywhere anytime.
Tuesday, November 23, 2010
Sam's SkyHigh Ad
I think that my advertisement appeals to teenager buys. It's advertising to those who enjoy snowboarding. The fallen angel reference is a good comparison to teens, because many are in a rebellious stage and this image is put together with my slogan "Let the Devil in you take flight." sends the hardcore message, if you purchase SkyHigh snowboarding gear. If I were to grade myself I would probably give myself 8 out of 10. I worked hard and I think I appealed to the correct audience. It is a little bit choppy but I think I was going for the right idea.
Nike/Kobe Spoof Ad
Just did it. Good versionI used Kobe Bryant in my ad for many reasons, He is a well known professional basketball player, on and off the court for various reasons. The slogan is a famous quote from Nike, and at first glance the meaning is quite self explanatory, but in my ad it possesses a somewhat hidden meaning, linking back to Mr. Bryant's troubled past. I'm bashing the Nike name in a sense for promoting convicted criminals, and by having a sponsorship roster consisting of men who are seen not as role-models but as a bad influence on the public. My audience is directed not only to NBA fans, but more Kobe Bryant haters.
The VALS Survey
1. According to the VALS Survey, I am a Experiencers/ Maker. An Experiencer is labeled as a consumer who bases purchases on impulse, fashion, entertainment and trends. I believe that this is the definition of a teen consumer. However for Maker, it is defined as a consumer who is suspicious of new ideas and large businesses. They are unimpressed by material possessions and refer value to luxury. In my opinion, it is contradictory that i got experiencer and makers because i see the two results as opposites.
2. a) Spending Habits:
Experiencer:
Experiencer:
Experiencer: Teens
Makers: Parents
3. 15 Basic Appeals of Advertising
Experiencer:
2. a) Spending Habits:
Experiencer:
- Spends high portion of income on fashion, entertainment, and socializing
- Conservative spending
Experiencer:
- Makes impulse purchases
- Seeks variety and excitement
- Purchases reflect the emphasis that they place on looking good and having cool stuff
- Buy basic products
- prefer value to luxury
- unimpressed by material possesions other than those with a practical function or purpose.
Experiencer: Teens
Makers: Parents
3. 15 Basic Appeals of Advertising
Experiencer:
- The need for Affiliation: By purchasing cool items, the consumer feels that they will attract attention and friends.
- The need for prominence/ the need for attention: To fulfill the need to be admired and respected, the consumer purchases cool items.
- The need to nurture : By purchasing quality over quantity, the consumer is directly buying the best possible item to nurture either themselves or someone they care about.
VALS
Strivers / Experiencer
1) My assessment of VALS Survey is that they are dependent on not enough variables. They should ask a wider variety of questions. I agree with parts of Striver and Experiencer. I would say that I am motivated by achievement, but I don't think that I lack the skills and focus that prevent me from moving ahead. When it comes to experiencer, I do spent a fair amount of my time participating in sports and outdoor recreation, though I would not say that I am very enthusiastic about my self-expression.
2) VALS says that avid consumer and spend a high portion of my income on fashion, entertainment and socializing; looking good and having "cool" stuff. Where as strivers are active consumers because it is a social activity where they are able to demonstrate their ability to buy. This applies to my age demographic because, teenagers are both social and consistently looking for a new source of entertainment.
3) Experiencer: Need for affiliation- Social statistics say that most teenagers don't like to do thing by them selves. When buy "cool" stuff they have their need for attention has been fulfilled.
1) My assessment of VALS Survey is that they are dependent on not enough variables. They should ask a wider variety of questions. I agree with parts of Striver and Experiencer. I would say that I am motivated by achievement, but I don't think that I lack the skills and focus that prevent me from moving ahead. When it comes to experiencer, I do spent a fair amount of my time participating in sports and outdoor recreation, though I would not say that I am very enthusiastic about my self-expression.
2) VALS says that avid consumer and spend a high portion of my income on fashion, entertainment and socializing; looking good and having "cool" stuff. Where as strivers are active consumers because it is a social activity where they are able to demonstrate their ability to buy. This applies to my age demographic because, teenagers are both social and consistently looking for a new source of entertainment.
3) Experiencer: Need for affiliation- Social statistics say that most teenagers don't like to do thing by them selves. When buy "cool" stuff they have their need for attention has been fulfilled.
Need for prominence- by having all the cool stuff they see themselves as being admired and respected.
Striver: Need for guidance- Strivers have the inner childhood need that follows them, where they have to have protection and guidance from the world.
Need to achieve- they have a drive to attempt to accomplish things in life, while meeting the needs of others.
TYLER RAY's POST :) CHECKKKK IT
http://www.youtube.com/watch?v=l7NgLArJidY&feature=player_embedded
Attention: This ad grabs the attention of almost any lover of the Call of Duty series. In order to understand this ad you must be an active online player of Call of Duty to understand the commercial.
Interest: This commercial is very interesting to all players of Call of Duty. They use sense of humor to reach out to their viewers.The man describing the different kinds of perks that are available, just brings lots of interest to players who are interested in COD.
Desire: The desire this commercial brings to the viewers is the desire to buy the new Modern Warfare 2. Just hearing how the man is wording everything makes me want to go play it right now.
Action: The way this commercial reaches out to you is due to inappropriate way the man speaks about the ways you can play. If i didn't already own Modern Warfare 2 it would instantly make me want to go buy it.
Attention: This ad grabs the attention of almost any lover of the Call of Duty series. In order to understand this ad you must be an active online player of Call of Duty to understand the commercial.
Interest: This commercial is very interesting to all players of Call of Duty. They use sense of humor to reach out to their viewers.The man describing the different kinds of perks that are available, just brings lots of interest to players who are interested in COD.
Desire: The desire this commercial brings to the viewers is the desire to buy the new Modern Warfare 2. Just hearing how the man is wording everything makes me want to go play it right now.
Action: The way this commercial reaches out to you is due to inappropriate way the man speaks about the ways you can play. If i didn't already own Modern Warfare 2 it would instantly make me want to go buy it.
Taylor's VALS Survey
For my VALS survey I got the results Experiencer/Innovator. I agree with most of the statements made in both of these results. Experiencer makes the most sense because I'm all about the next thrill or the next new thing, particularily with my activities, I love to try new things like rock climbing, sailing, canoeing, and stuff like that. I'm also into "cool" stuff, particularily Ipods and other gadgets. The Innovator result I'm not as sure about but I still agree with parts of it. I do agree that I have high self-esteem, I'm moderately successful, but I'm far from sophisticated.
The Experiencer says a lot about my age, personality, and my consumer tendancies because I am all about new things and am obviously young and enthusiastic.
Based on the VALS results I believe the ads most targeted towards myself would be: The Need to Escape, The Need for Autonomy, Need to Satisfy Curiosity, and Psychological Needs, because they best fit the Experiencer/Innovator Category.
Ethan VAL test results
This test is miles of in most aspects, and somewhat accurate in a few points.
Striver:
1. I am not trendy! In fact I am unfairly biased against anything that is advertised as trendy.
2. Screw the rest of the world, I don't care what it thinks of me.
3. Money defines success? I find that laughable that anyone would consider that.
4. I am not stylish! I pride myself on how I wear the same basic outfit almost every day. Style and trends just piss me off.
5. A lack of skills and focus which prevent me from moving ahead in life? What the hell! Iv been trying to become a video game designer since I was four years old!
6. Aside from shopping for video games and books, shopping is the equivalent of Chinese water torture for me.
7. I am not impulsive in the way I buy things, I made the $900 I made at my last job last me over two years.
Believer:
1. I am motivated by my own ideals and goals.
2. They are not however based on family, religion, and community. (especially not community)
3. I have only one routine: procrastination
4. I am admittedly fairly predictable in my spending habits, I am a loyal slave to Nintendo.
What does valve suggest about:
A) It thinks I'm compulsively spending money in my daily routine as soon as possible.
B) Probably things geared towards my personal use
C) probably around early 20's
15 Appeals in Advertisement.
I think if this test was accurate it would want to appeal to a certain group, the sense of belonging. It would also likely try to appeal to the "hip" and "mainstream" populous, trying to convince them its the next big thing.
Anthony's VAILS survey
I got Experiencer/Maker. I agree with these results because I like to work with my hands and like sports, outdoor recreation, and social activities.
Casey's VALS survey
I got Achiever/Striver. I agree with the achiever part as i am goal oriented and have deep comitment to friends and family. I thought that it was the one that matched my personality best. Striver on the other hand does not sound like me at all. They let what others think direct their decisions; they also do not see themselves as having a career, and i definitely want a career and i think I'm pretty focused on it
Monday, November 22, 2010
Aaron's VALS Survey Results
My results for the VALS Survey was a Experiencer/Achiever. I agree with these results for achiever because I am motivated by the desire of achievement. I also have goal-oriented lifestyles and a deep commitment to career and family. For experiencers i agree with quickly become enthusiastic about new possibilities but are equally quick to cool, as well as seeking the variety and excitement, savoring the new, the offbeat, and the risky.
POST #2
I am a surviver/maker. I kind of agree with it but not fully. I think its impossible to completely agree with it because you can not know everything about a person by asking a couple questions.
It says that I am careful with my spending and look for discounts which is balderdash. I enjoy spending my money more then I should and I am a horrible saver.
It makes it seem like I am a very loyal shopper and that I only buy from my favorite brands which is bologna. I never look for brands since I really do not care.
I think it makes it sound like I am either a teenager or a old person so I'm hoping that its talking about teens.
According to the rules of ads I am best affected by funny family commercials or slapstick.
Ghabes VALS Outcome and fun.
My outcome was Striver/Experiencer. I somewhat agree with both of these, but there are some things used to describe these two types that i wouldn't use to describe myself. Strivers are trendy and fun loving and are motivated by achievement. They favor stylish products that emulate the purchases of people with greater material wealth, these things i agree with. The one thing i don't agree with is that many strivers prefer jobs over careers, but i do agree that a lack of focus will prevent me from moving ahead. I don't agree with Experiencer because it says they seek excitement, when i don't. But i do like "cool" stuff, and I'm influenced by sports and offbeat things. Out of the 15 advertising appeals i chose two, the need for attention and the need for prominence. The need for attention because Strivers are often trendy and like to stand out, and often using favourable styles to direct peoples attention their way. The need for prominence because in a way it is very similar to the need for attention, craving attention goes hand in hand with being respected and admired.
Irwin out.
Irwin out.
VALS Survey
I am a maker/experiencer i agree with what i got because i like to build things and i also have alot of energy and also could care less what money can get me and am also unimpressed by the matrial things in life and i don't need to have alot of money or nice things to be happy.
i tend to spend and buy on the basics and prefer value over luxury
I'd say that mine is talking more about middle aged people who know how to spend n save money smartly.
I buy what I need when i need it I dont go out of my way to buy the most popular or top fashions.
VALS
Innovator/Experiencer
1) I agree with my personal assessment of experiencer because I enjoy variety and trying new things. Apparently I'm a leader so innovator fits my personality. My image is an expression of my taste not an expression of power or status. I enjoy nice, sophisticated things and I consider myself to be pretty cultured.
1) I agree with my personal assessment of experiencer because I enjoy variety and trying new things. Apparently I'm a leader so innovator fits my personality. My image is an expression of my taste not an expression of power or status. I enjoy nice, sophisticated things and I consider myself to be pretty cultured.
2) I think that almost everyone in the class that took the VALS survey achieved the result of experiencer, because of our age range we have a wider disposable income. Since we have more money to spend we enjoy a wide variety of nice things and seem to only settle for the newest trends and technology. Experiencers spend the majority of their incomes on fashion, entertainment and social events.
3) Experiencers enjoy social situations and statuses so based on the fifteen appeals experiencers have the need for affiliation, a need to fit in. Since innovators are leaders and business orientated the best fit appeal would be the need to achieve.
Deans VALS survey
When I was Finished The VALS survey in said i was a Achiever and a Experiencer and i agree with these two Vals to and extent because i dont really want to explore and see the world. Also it says Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. i disagree with two of these the only one i agree with is enternament.With many wants and needs, Achievers are active in the consumer marketplace. Image is important to Achievers; they favor established, prestige products and services that demonstrate success to their peers. Because of their busy lives, they are often interested in a variety of time-saving devices. I agree with all of this.
Blog Post #2
The VALS survey yielded a striver as a primary type and an experiencer for a secondary type. I am a Striver in every way but money aspect of it. I am motivated by achievement and am concerned with the approval and opinions of others but money does not define success for me. Money does not define me in any way, and my entire life is focused on my future career as opposed to the Striver belief that these people have jobs rather than careers. I am also not a consumer and hate to shop and display any wealth at all because it makes me think of those less fortunate. It is also stated that a striver's type of media is radio and television. I listen to radio all of the time, but I never watch television.
My secondary type was experiencer, and like a striver, I agree with parts and disagree with others. I am somewhat motivated by self-expression but am tempered by self-consciousness. I am young and enthusiastic but am not an impulsive consumer. I have a high level of anxiety that makes me pause and think things through. Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. I agree with the first part of this statement but I do not "cool" down. When I get an idea I run with it until it is complete. I seek variety and excitement and savour the new, offbeat and risky, exactly what this type dictates. It also states that experiencers find outlets for their energy in exercise, sports, outdoor recreation and social activities which describes me with an accuracy I am hard put to deny. It is also stated that an experiencer's types of media are magazines and internet. I like the idea of magazines but have not endeavoured to find one I like, but I use the internet for everything.
Overall these two types suggest my spending habits should be directed to purchasing the most expensive and trendy items both to emulate those of high material wealth and to look "cool". I should also feel that I never have enough to meet my desires and be an impulsive consumer. In reality, I am the exact opposite. I am actually repulsed by the idea of owning expensive items because it is a sign of undisciplined and useless indulgence. Why buy something so expensive when it is just going to get wrecked and when you can get the same thing cheaper?
Most of the class fell into striver as either their primary or secondary type. This suggests that we as a young generation, have been sucked into the world of advertising. We think that owning expensive items will elevate us in society, not a surprise considering the celebrities whom we hold as role models.
According to my VALS type and the 15 appeals, I should relate to ads that stoke the impulsivity of both strivers and experiencers. Both of these types are also strongly based in the social aspect of life. Experiencers expend energy is social situations while strivers shop because it is a social oppurtunity and they like to show off to others. So appeals like affiliation, achieve, prominence, attention and autonomy should spark my interest. However, while reading through the 15 appeals, I found that escape, satisfy curiosity and acieve most sparked my interest. I do not watch TV, but I know the posters that most catch my eyes are the ones with a grand scene of promised adventure, a positive message, and or one that deals with things I think to matter, like global poverty. I am drawn to things with thought and messages to make you question commonly accepted ideas, facts that stand as contrary to the striver and experiencer type.
VALS Servey (Sam's)
1) Which VAL type are you? What is your assessment of this category? Do you agree with it? Why or why not?
I am an Experiencer for my VALS type, my secondary type is a Striver. The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach. I definitely agree with the fact that I am an Experiencer, I like to try things first-hand. I don't really care what anyone thinks of me, so I live life more on the risk-taking side.
2) What does your VAL type suggest about:
a) your spending habits; I'm all about new things, but I don't like following a fade. I'm pretty careless on the amount of money I'm spending. I don't really like to think about consequences. I usually just live in the now.
b) the types products you consume/buy; Piercings, clothes, hair, sweaters, food, cigarettes, all that fun stuff
c) your age group/demographic; I'm 17.
3) Read over the 15 Basic Appeals of Advertising and determine which appeals, according to your VAL type, you are most likely drawn to. What correlation can you make between these two pieces of data? For example, are teenagers more suceptible to ads that appeal to a need for aggression? Or perhaps appeals for affiliation and sex?
I would say the Need for sex, the Need for escape, and the Need for affiliation appeal the most to teenagers.
I am an Experiencer for my VALS type, my secondary type is a Striver. The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach. I definitely agree with the fact that I am an Experiencer, I like to try things first-hand. I don't really care what anyone thinks of me, so I live life more on the risk-taking side.
2) What does your VAL type suggest about:
a) your spending habits; I'm all about new things, but I don't like following a fade. I'm pretty careless on the amount of money I'm spending. I don't really like to think about consequences. I usually just live in the now.
b) the types products you consume/buy; Piercings, clothes, hair, sweaters, food, cigarettes, all that fun stuff
c) your age group/demographic; I'm 17.
3) Read over the 15 Basic Appeals of Advertising and determine which appeals, according to your VAL type, you are most likely drawn to. What correlation can you make between these two pieces of data? For example, are teenagers more suceptible to ads that appeal to a need for aggression? Or perhaps appeals for affiliation and sex?
I would say the Need for sex, the Need for escape, and the Need for affiliation appeal the most to teenagers.
Friday, November 19, 2010
BLOG POST #1 (Dallas)
Honda Ad- http://youtube.com/watch?v=g2VCjOC69jc
Audience- The audience for this ad is geared towards any potential vehicle owner, but the vehicle is more likey to attract city folks, soccer moms, people who need a vehicle of this design.
Attention- This ad grabs the viewers attention by having an interesting large scaled domino-like contraption happening. It uses parts that would be in the vehicle its advertising for.
Interest- This ad doesnt invoke much interest, because it just has little reactions going off that dont have much to do with the vehicle other than they are parts that would be used to build it.
Desire- The ad questions "Isnt it nice when everything just.........works?" This could cause desire to buy this vehicle if your vehicle is a beater or you always have problems with it and just wish it would work. The ad makes this vehicle seem like it will work and go smoothly always.
Action- The ad doesnt word any specific action it wishes to achieve from its viewers but its obvious that they would like you to go buy their vehicle.
Xbox Ad ( Apparently Banned)- http://www.youtube.com/watch?v=qNuRQmvykwk
Audience- The audience of this commercial could be for young children up to elders, anyone that likes to play games and hav fun really.
Attention- This ad grabs your attention because everyone is pretending to point their guns that they are making out of their hands at one another and it seems like some intense action despite the fact that there are not real guns. It holds your attention because you can tell its not an ad for a movie and there is cool action scenesee happening so you wonder what this could be advertising.
Interest- This ad causes a bit of interest in buying an Xbox so that you can participate like everyone else in the commercial.
Desire- This ad causes the desire to buy an Xbox so you can play games with everyone, but it doesnt provide any details about which games you could play which causes you to not want it as much as if their were a specific game you wanted to play.
Action- At the end of the ad it states "Jump in" meaning it wants you to get an Xbox so you can join the Xbox community and start participating. The guy was on his cellphone said one sec, but as soon as he was done he "jumped" right in to the game.
Audience- The audience for this ad is geared towards any potential vehicle owner, but the vehicle is more likey to attract city folks, soccer moms, people who need a vehicle of this design.
Attention- This ad grabs the viewers attention by having an interesting large scaled domino-like contraption happening. It uses parts that would be in the vehicle its advertising for.
Interest- This ad doesnt invoke much interest, because it just has little reactions going off that dont have much to do with the vehicle other than they are parts that would be used to build it.
Desire- The ad questions "Isnt it nice when everything just.........works?" This could cause desire to buy this vehicle if your vehicle is a beater or you always have problems with it and just wish it would work. The ad makes this vehicle seem like it will work and go smoothly always.
Action- The ad doesnt word any specific action it wishes to achieve from its viewers but its obvious that they would like you to go buy their vehicle.
Xbox Ad ( Apparently Banned)- http://www.youtube.com/watch?v=qNuRQmvykwk
Audience- The audience of this commercial could be for young children up to elders, anyone that likes to play games and hav fun really.
Attention- This ad grabs your attention because everyone is pretending to point their guns that they are making out of their hands at one another and it seems like some intense action despite the fact that there are not real guns. It holds your attention because you can tell its not an ad for a movie and there is cool action scenesee happening so you wonder what this could be advertising.
Interest- This ad causes a bit of interest in buying an Xbox so that you can participate like everyone else in the commercial.
Desire- This ad causes the desire to buy an Xbox so you can play games with everyone, but it doesnt provide any details about which games you could play which causes you to not want it as much as if their were a specific game you wanted to play.
Action- At the end of the ad it states "Jump in" meaning it wants you to get an Xbox so you can join the Xbox community and start participating. The guy was on his cellphone said one sec, but as soon as he was done he "jumped" right in to the game.
Thursday, November 18, 2010
#1 - Dirty Mouth? Clean it Up With Orbitz.
Audience: The audience Orbitz Ad is mainly directed to is everyone. Everyone can enjoy gum.
Attention: The ad grabs attention using funny words instead of swear words. No this dd isn't shocking, not really informative, and not really persuasive.
Interest: The need that this ad evokes is the need to clean up your mouth.
Desire: The desire that this ad evokes is the desire to try this gum.
Action: The action this ad tells you to do is clean up your mouth with Orbitz gum. This ad was effective.
Wednesday, November 17, 2010
Ads of the World.com
Greetings Twelves,
Stuck for ideas for your copy advertisement assignment? Check out this site:
http://adsoftheworld.com/
I have never seen a bigger collection of print ads and commercials on the web. And it's all free! You could even copy and paste one of the existing ads and simply tweak it to serve your own ad ideas.
Seriously, you all need to check the site out.
-mr.h
Stuck for ideas for your copy advertisement assignment? Check out this site:
http://adsoftheworld.com/
I have never seen a bigger collection of print ads and commercials on the web. And it's all free! You could even copy and paste one of the existing ads and simply tweak it to serve your own ad ideas.
Seriously, you all need to check the site out.
-mr.h
Seahorse Tutorial
Greetings Twelves,
I understand that not everybody in the class is adept at using technology or specific applications. However, to get the most out of your experience creating your ads and subvertisements, I honestly think the best way to go is to use the image editing software in the computer lab. The software we're using is called Seahorse. It's supposedly a little easier to use than PhotoShop and FireWorks. I'm still playing around with the program and have a few of the basics down. The link below gives you a 4-minute tutorial on layering:
http://distributedresearch.net/blog/2009/06/09/image-editing-seashore-layers
The best way to learn how to use Seahorse is to simply play around with the program. Of course, you can always ask me for help or some of your fellow classmates who are more skilled at using Seahorse.
-mr.h
I understand that not everybody in the class is adept at using technology or specific applications. However, to get the most out of your experience creating your ads and subvertisements, I honestly think the best way to go is to use the image editing software in the computer lab. The software we're using is called Seahorse. It's supposedly a little easier to use than PhotoShop and FireWorks. I'm still playing around with the program and have a few of the basics down. The link below gives you a 4-minute tutorial on layering:
http://distributedresearch.net/blog/2009/06/09/image-editing-seashore-layers
The best way to learn how to use Seahorse is to simply play around with the program. Of course, you can always ask me for help or some of your fellow classmates who are more skilled at using Seahorse.
-mr.h
Blog Post #1 - Analysing Ads and Commercials
Greetings Twelves,
So far, there have been a few good blog posts regarding the various copy ads and commercials you have researched and analysed. Just a few observations:
Tell it like it is...
1) When discussing the AIDA effect of an ad, keep in mind that the very best advertisments successfully employ 2 or sometimes 3 of these aspects (Attention/Interest/Desire/Action). Remember, YOU are the one analysing the ad; therefore, your opinion is all that matters. If the ad simply does not create a need for you the consumer--or any consumer for that matter--it must mean that the ad relies heavily on "shock" and "awe" (the Attention and the Desire). Don't give the advertiser more credit than they deserve. Below is a good summary of what the AIDA effect is:
http://www.leftclick.com/blog/does-your-website-have-the-aida-effect
Gimme more...
2) Only a handful of you have written posts that show great insight. This is a nice way of saying that too many of you are not writing in full sentences, are simply making surface level comments, are not looking at different aspects of the ad. The questions I have regarding the AIDA effect are guidelines. Try to be more critical of your ad or commercial and pose other questions.
It's a fishbowl so you might as well debate...
3) Part of your blogging mark is your ability to critique your classmates' posts. If you disagree with specific parts of a classmate's post, then say so in a constructive manner. Raise questions and try to find answers collectively.
Happy Blogging,
-mr.h
So far, there have been a few good blog posts regarding the various copy ads and commercials you have researched and analysed. Just a few observations:
Tell it like it is...
1) When discussing the AIDA effect of an ad, keep in mind that the very best advertisments successfully employ 2 or sometimes 3 of these aspects (Attention/Interest/Desire/Action). Remember, YOU are the one analysing the ad; therefore, your opinion is all that matters. If the ad simply does not create a need for you the consumer--or any consumer for that matter--it must mean that the ad relies heavily on "shock" and "awe" (the Attention and the Desire). Don't give the advertiser more credit than they deserve. Below is a good summary of what the AIDA effect is:
http://www.leftclick.com/blog/does-your-website-have-the-aida-effect
Gimme more...
2) Only a handful of you have written posts that show great insight. This is a nice way of saying that too many of you are not writing in full sentences, are simply making surface level comments, are not looking at different aspects of the ad. The questions I have regarding the AIDA effect are guidelines. Try to be more critical of your ad or commercial and pose other questions.
It's a fishbowl so you might as well debate...
3) Part of your blogging mark is your ability to critique your classmates' posts. If you disagree with specific parts of a classmate's post, then say so in a constructive manner. Raise questions and try to find answers collectively.
Happy Blogging,
-mr.h
Sam's Ad #2
Audience: Men and Women
Interest: This ad is for Carls. Jr. salads. Showing that you can eat them and apparently still look as hot as Kim Kardashian. It appeals to men because of the good looking woman, and women who want to look this way.
Desire: To be thin
http://www.dailymail.co.uk/tvshowbiz/article-1237795/Kim-Kardashian-manages-turn-simple-salad-advert-reenactment-sex-tape.html
Telus optik commercial
http://www.youtube.com/watch?v=rCUrGSravfc
Audiance: the commercial is directed at internet and televison users
A ttention: this ad grabbed my attention by the song and the coulour and the little lion playing around on the screen
I ntrest: this commercial envokes the need for the optik television and internet
D esire: It makes you want the television or internet
A ction: it tells you to go to telus and sign up for the television and internet
Audiance: the commercial is directed at internet and televison users
A ttention: this ad grabbed my attention by the song and the coulour and the little lion playing around on the screen
I ntrest: this commercial envokes the need for the optik television and internet
D esire: It makes you want the television or internet
A ction: it tells you to go to telus and sign up for the television and internet
Aaron's Post
Sidney Crosby Tim Hortons Commercial
http://www.youtube.com/watch?v=FRx-JwBzy5M
Audience: Hockey fans of all ages and gender
Attention: Easy to relate to the commercial when it is talking about all the different ways hockey brings people together
Interest: The need that the commercial evokes is that Tim Hortons is connected to hockey, like before the kids games you get a coffee or after the game you get hot chocolate and donuts to celebrate
Desire: The desire of hockey heritage in everyones lives
Action: The ad tells you how to react when you play, watch or do anything to do with hockey
Sprint Cellphone Commercial
http://www.youtube.com/watch?v=8N9gSS_HRcE
Audience: All people that use phones, from about ages 14 and up
Attention: Its funny, and says how sprint phones can do everything
Interest: Offers all the features needed for a phone
Desire: It makes people want the phone because of all the stuff you can do with it
Action: Tells you to get the phone so you can do all the cool stuff too
Gabriels Ad anazeez
Colt 45 commercial.
http://www.youtube.com/watch?v=0pK5HmuCMBM
Audience: This commercial targets male and female beer drinkers, people aged 18 and up.
Attention: A-list celebrity Endorsement ( Billy Dee Williams ) well known from his character "Lando" in the smash hit trilogy "Star Wars", his slogan is "It works everytime" meaning that regardless of the situation, drinking this beverage will create a good time.
Interest: The best beer in the world, celebrities drink it.
Desire: You must have this product to have a good time.
Action: Keep plenty around for when your friends show up, can't have a better time without it.
Wendy's Crispy Chicken Nuggs
http://www.youtube.com/watch?v=vn2cBbjzqLQ
Audience: The audience is anyone who loves fast food, especially chicken nuggets.
Attention: A spin on a popular song by "Kool and the Gang", to incorporate the new chicken nuggets. Performed by the real members of the band. A big celebration.
Interest: Great food, fun for the whole family.
Desire: The need for chicken nuggets, to party and have a good time.
Action: Tells you to bring your whole family down to enjoy the tasty new product.
Dell lollipop laptop commercial
http://www.youtube.com/watch?v=wGSHKNacB6Q
Audience: this commercial is directed to someone looking to buy a computer
A ttention: the ad grabs your attention because of the catchy song and the many colours used in the commercial and how they show the laptop being made
I ntrest: the need the ad installs is to have a colourful n fun laptop
D esire: you want the laptop because of the pretty colours....however i just like it because of the song
A ction: the ad tells me to go out and buy a dell inspiron laptop
Audience: this commercial is directed to someone looking to buy a computer
A ttention: the ad grabs your attention because of the catchy song and the many colours used in the commercial and how they show the laptop being made
I ntrest: the need the ad installs is to have a colourful n fun laptop
D esire: you want the laptop because of the pretty colours....however i just like it because of the song
A ction: the ad tells me to go out and buy a dell inspiron laptop
Sam's Ad #1
Audience: Parents, it sends the message that they should have adopted a dog
Interest: It is supposed to be funny and ironic at the same time.
Desire: Make some people think twice about having children, they're cute when they're little, but teenagers are a hand-full
Action: It's a straight forward ad, it tells you dogs are better then kids. I think it achieves the call-to-action effectively
post Two Dean
http://www.youtube.com/user/buystickyballs?feature=pyv&ad=6954794848&kw=commercial#p/u/0/xVX0LrfrK1g
This add is directed to bored people. The need that this add has is you can use stickyballs when you get boared. To me this add has no purpose and that people would only buy this for a gift because its cheap and funny.
This add is directed to bored people. The need that this add has is you can use stickyballs when you get boared. To me this add has no purpose and that people would only buy this for a gift because its cheap and funny.
Blog Post 1- Analysing Ads and Commercials
Audience: Cell phone users
Attention: This ad grabs your attention with the abstract artistry in which it is presented. It makes the consumer pause to investigate what is going on as you don't normally see animals breaking out of a phone with the screen turning into water. It is creative and colorful and more eye catching than informative, and that is what makes it effective.
Interest: The need this ad evokes is the need most cell phone users are plagued with, the need for something better.
Desire: This ad makes cell phone users compare this seemingly magical phone with their own drab possession that may have many frustrations pinned upon it.
Action: This ad doesn't state an action outright, but incites one. The desire to be associated with something so 'magical' can drive consumers to taking action. It plays off of the frustration most cell phone users have with their phones as they encounter different quarks and problems. The small HTC signature subtly makes the consumer associate the 'magical' aspects of this picture with HTC phones, making all other brands seem less whether the consumer realizes it or not. This ad plays off the fact that consumers will eventually go out and get a new phone. It makes sure prospective buyers will see their product as better. In my opinion the phycology of this tactic is very effective as not everyone needs a new phone in the moment and probably won't jump to get one as they are expensive, but with technology always advancing they will most likely need one in the future.
Messin With Sasquatch! Cold One!(web only)
Audience:most of the people that this commercial is directed towards are males.
Attention: This commercial grabs your attention because there is a sasquatch chasing a rabbit on a golf course.
Intrest: this ad evokes people to feed there wild side.
Desire: most men desire to go golfing and drink beer while beef jerky, and hopefully see a sasquatch haha.
Action: this ad is pretty much trying to say is that if you eat some jack links beef jerky you will probably have an encounter with a sasquatch.
Post One Dean
http://www.youtube.com/watch?v=owGykVbfgUE
To me this add is directed to an audience that hasnt used old spice before and it grabs peoples attention because its funny and he uses direcet terms like 'sadly he isnt me', and that makes people want to try the product and the action that the guy uses makes people to try the product, also in the add the guy is very masculin and this makes women atrackted to the add and they buy it for there men so they could smell like the guy in the add.
To me this add is directed to an audience that hasnt used old spice before and it grabs peoples attention because its funny and he uses direcet terms like 'sadly he isnt me', and that makes people want to try the product and the action that the guy uses makes people to try the product, also in the add the guy is very masculin and this makes women atrackted to the add and they buy it for there men so they could smell like the guy in the add.
Katie's Ads
Bell Beavers Commercial-Talk Show-Spiderman
http://www.youtube.com/watch?v=Y5pKhlIIL6Q&feature=related
This commercial is directed at everyone.
A= The ad is very amusing in a stupid way and you want to see what happens
I= It shows you that you can watch full length movies on your phone which if you do not already have one you need one.
D= It evokes a desire in me to watch spiderman but there probably just trying to sell their phones.
A= Again in me it tells me to go watch spiderman but i'm sure they are actually telling you to go buy their phone.
Telus Commercial-Fast Hippo
http://www.youtube.com/watch?v=lgb-wIquOyY
This commercial is also directed at everyone.
A= The song is very catchy and grabs your attention.
I=The need to buy a Telus phone since it has the fastest and biggest 3G+ network.
D= It makes me want to listen to that song but they are really trying to make you want to buy their Cellphones.
I= The ad tells you to go and buy their phone since it is the best one out there according to them.
Charlize Theron: Dion J'Adore Perfume Commercial
http://www.youtube.com/watch?v=Ix-DAUMiyzo
The viewers that this commercial targets the age group of older women in there 30's and 40's.
Attention: The Dion J'Adore perfume ad grabs the attention in shocking manor. Throughout the commercial the only thing that grabs the viewers attention is by Charlize removing all attire from her body, becoming nude by the end of the commercial.
Interest: The makers of the commercial evoke the need to "feel what's real," by purchasing the perfume you invest in what is true to yourself.
Desire: Gives the viewers the thought that if you wear the brand of perfume you will feel as exotic as Charlize or as sexy as she was in the commercial.
Action: With this commercial it doesn't REALLY tell you exactly what you need. It's more like "reading between the lines" and or studying the commercial. Making it confusing to understand, and leading a viewer.
Birth Control Ad
http://www.youtube.com/watch?v=yuCoizxQLhs&feature=related
Targeted towards teens.
Attention: Grabs the attention by showing the child have a massive freak out in the middle of the grocery store, bringing the viewers to think about how they would react to the situation or give a second thought about having children..
Interest: Evokes the need to think about "abstinence" and or put more thought into being smart about birth control.
Desire: Tries to give the viewers a more knowledgeable understanding that having a child is forever, and at the young age they may be it's better to be safe than sorry.
Action: Ad is there to present the message that birth control, condoms, and or abstinence is the smarter way.
http://www.youtube.com/watch?v=Ix-DAUMiyzo
The viewers that this commercial targets the age group of older women in there 30's and 40's.
Attention: The Dion J'Adore perfume ad grabs the attention in shocking manor. Throughout the commercial the only thing that grabs the viewers attention is by Charlize removing all attire from her body, becoming nude by the end of the commercial.
Interest: The makers of the commercial evoke the need to "feel what's real," by purchasing the perfume you invest in what is true to yourself.
Desire: Gives the viewers the thought that if you wear the brand of perfume you will feel as exotic as Charlize or as sexy as she was in the commercial.
Action: With this commercial it doesn't REALLY tell you exactly what you need. It's more like "reading between the lines" and or studying the commercial. Making it confusing to understand, and leading a viewer.
Birth Control Ad
http://www.youtube.com/watch?v=yuCoizxQLhs&feature=related
Targeted towards teens.
Attention: Grabs the attention by showing the child have a massive freak out in the middle of the grocery store, bringing the viewers to think about how they would react to the situation or give a second thought about having children..
Interest: Evokes the need to think about "abstinence" and or put more thought into being smart about birth control.
Desire: Tries to give the viewers a more knowledgeable understanding that having a child is forever, and at the young age they may be it's better to be safe than sorry.
Action: Ad is there to present the message that birth control, condoms, and or abstinence is the smarter way.
Advertisments
Burger King: Eat Just Like A Snake
Audience: teens to young adults
Attention:It grabs your attention with the guy acting like a snake
Interest: hunger
Desire: It makes you want a Burger King Whopper
Action: Go get one and eat it in a single bite!
Kinder Surprise 80's comercial
Audience: Little kids
Attention: A creepy little egg shaped man tells you to get a Kinder Surprise, you better do what he says.
Interest: Greed, a toy and its inside candy
Desire: The need to have fun
Action: Go get a Kinder Surprise so you can have fun like the creepy egg man D:
Analysing Ads and Commercials
Audience: This advertisement is designed for people of all ages.Attention: This ad catches your attention because the bench is disguised as an open KitKat bar. The ad is interesting because it is creative in the sense that it made a boring park bench fun and appealing.
Interest: The interest is that the ad sparks a need for hunger and a craving for chocolate.
Desire: The mouth watering park bench was designed to create the desire of hunger and the craving for a KitKat bar. When the consumer makes their long walk past the bench without looking away because their desire for a delicious KitKat bar has become overbearing the ad has succeeded.
Action: This bench is more than likely in close vicinity to stores that sell KitKat bars which make it easy enough to go and buy one after seeing the appealing advertisement.
Audience: The audience that this advertisement attracts is young children.Attention: It grabs your attention because of the grand scale of the ad. It is not every day that one sees a two story high LEGO block. The ad is different from other unimaginative billboard advertisements because it is creative thanks to the crane lifting the larger than life LEGO block.
Interest: It creates the need to play and a sense of adventure.
Desire: This ad instills the desire to build and play. For adults it may make them reminisce about their childhood and for children it may just look, "really cool!"
Action: This ad does not directly tell you to do anything but the creativeness of the advertisement sticks with you throughout the day, so therefore it is effective in the sense that you will not forget it in the time of need. An example of a time of need is when you have a child's birthday in the near future.
Audience: EVERYONE
Attention: The bright colors of the ad draw you in, then when you see the ad, the shape of the LEGO isn't what the shadow reflects. It involves a double take to see what the the ad is really showing.
Interest: The need for fun is evoked. LEGO provides amusement that can last for hours.
Desire: It plays on the inner desire to express yourselves and create new ideas and give them shape.
Action: The action to play is thrust upon you. If there were a few random blocks of LEGO just lying around, there isn't anyone that would not pick them up and begin to build something.
Audience: Paper UsersAttention: It has a shock factor; there is only one tree left standing and the faller is about to cut the last tree down. A dramatization of what is really going on.
Interest: It is different from regular environment ads because it over exaggerates what is really going on. It makes you have the emotional need to change what your doing and become environmentally friendly, because the world is at risk.
Desire: To help save the forest.
Action: Do the world a favour, use less paper. Alternative way to send messages.
TayHay's Ads
The Man your Man could Smell Like
Audience: The ad is aimed towards men buying the body wash for themselves, or women buying it for their man
Attention: The Ad uses Humor to capture the audience's attention, it's not entirely informative but it is persasive in a humorous way.
Interest: The Ad evokes a need to impress by having the narrator bluntly claim to be better then the man in the audience and by using their bodywash you could smell like the man your wife/girlfriend/significant other is so raptly interested in.
Desire: The Desire to stop smelling like a lady (for men) and for their man to smell like the man on the commercial (women)
Action: It wants you to buy old spice and stop smelling like a lady, fairly effective through its usage of humor, in fact imma go buy some old spice after school.
Audience: Targeted at men for the most part
Attention: The Ad grabs your attention by using Betty White in a clever cameo. As well as bluntly stating, your not you when your hungry.
Interest: The Ad appeals to the need to eat.
Desire: This ad also plays on the want to improve, once the "Betty White" eats a snickers bar he returns to his old self and starts playing well again.
Action: The Commercial tells you to eat snickers, and because i'm hungry i'm sort of wanting to go eat some right about now.
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