This image is meant as a subvertisement for Speedo. It takes a a product that is used by many men (the Speedo) and making it look ridicules. This ad does not make you want to jump up and buy a Speedo. The image of a guy in this revealing outfit is usually enough to scare people away like the blacked out people in the picture. It goes against certain needs such as need for aesthetic sensations, and the need for prominence. These two needs encircle how something is pleasing to the eyes or how pretty something is. The position of the man and his clothes are both quite repelling and such they do not help Speedo's image.
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