Blog Post One.

http://www.youtube.com/watch?v=QsZFsZw5jtU , Commercial #1.

1) Audience: this commercial is aimed towards all age groups old, young, or middle aged, as long as they want to eat healthy rather than eat fast food.

2) AIDA effect.

Attention: This grabs the viewers attention by starting off with dramatic music that normally leads to a climax, which is the peoples buttons flying off.
Interest: This add grabs the person interest because they don't know what the commercial is about or promoting, so it attracts them to watch and find out.
Desire: Creating desire or want for the product in the commercial is easy by showing a delicious looking sub that anyone would want to have.
Action: This Add really doesn't create a call to action, other than if you are hungry it will make u want there new Sub.

http://www.youtube.com/watch?v=KMQmnp6GTJ8 AD #2

1) Audience: The audience this ad is aiming for is everyone and anyone who likes to play games, at any age. This is present in the commercial because there are both old, and young people playing with kinect.

2) AIDA effect.

Attention: It first grabs your attention by mentioning a worldwide know gaming system "Xbox" , then showing people dancing, making you wonder how this connects to Xbox.
Interest: It shows all demographic playing and having fun playing the game with friends, and makes you want to have that feeling.
Desire: By showing everyone, all ages playing the game and having fun it creates people with the want to have this game to experience what the people are in the commercial.
Action: This As makes you want to buy what is being promoted in the commercial, by showing everyone who is playing it having a great time.